Newsline Kannada (YouTube, Kannada — translated)

At a special event at Beige, Marathahalli, Bengaluru, actress Nidhhi Agerwal officially launched the premium hair wellness brand "Hair Dare You Rituals." Hosted by fashion choreographer Ramesh Dembla, the event was attended by media, influencers, fashion figures, and industry leaders. A ramp walk by leading Bengaluru fashion models was a key highlight, introducing the brand's pillars: beauty, confidence, health, and self-expression.

Products introduced include nourishing scalp oils, hair masks, gentle cleansers, and post-wash serums, developed to support comprehensive hair health. The brand enters the market amid growing consumer awareness around scalp health, wellness-based beauty, and self-care, with a focus on long-term healthy hair care over quick fixes — marking Nidhhi Agerwal's new entrepreneurial venture.